BROADCASTING AS AN IMPORTANT FACTOR IN SHAPING THE IMAGE OF STATES IN THE INTERNATIONAL ARENA
Abstract
In the modern world, traditional media plays a key role in shaping the image of states in the international arena, and in turn, also at the global level. Broadcasting as one of the main instruments of states has a unique opportunity to broadcast the cultural, social and political values of countries, creating their image in the eyes of the world community. An example of successful and modern use of broadcasting is a strong state in the Central Asian region - Uzbekistan, which in recent years has been developing broadcasting, media power and platforms at an even more active pace in order to strengthen its strong place and position in the international arena.
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